The reasons why game-like design is so effective at engaging users
TikTok, Duolingo and Calm all embrace game design. These ‘game-like’ experiences feel fun and have great retention because they are so engaging to use.
The core principles of game design have been integrated into many of the top apps we see today. When people have fun and make progress toward intrinsic goals, they build long-term habits, such as using the app every day. ☕
Many of our top social networks are game-like and hit intrinsic needs — users connect with others 👍 (relatedness), and express themselves as they post 💬 (autonomy). There is a path to mastery 🏆 (building an audience) and feedback loops 💖 (likes/follows).
📦 Game-like design is incorporating the design principles behind good games into the core product.
Duolingo turns language learning into a game 📚 Lessons are broken into easily digestible levels similar in length to mobile game sessions. Many lessons are adaptive in difficulty to help students reach a state of flow and progress.
We at Insert Coin believe this is the future of digital product design. Let’s introduce this into YOUR digital product! ✔️